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Q&A with Founder of Bead & Reel


It’s actually hard to make conscious choices around buying things that give back, are ethical, or that you know is not harmful to your body or the world. Am I right? I see you nodding your head. 

I was thrilled when I found Bead & Reel because they take the work out of it! Praise the Lawd!  AND I found them on Instagram. True story. I immediately fell in love with the collection of goods they had and wanted to support the business. 

Bead & Reel is an ethical boutique, showcasing all ethical fashion brands so when you shop with them you know no matter what you get what the cause is that the clothing supports – it’s so rad. They were also one of our Dressember sponsors, supporting my efforts to raise awareness around modern day slavery. 

Here is my interview with Founder, Sica: 

1.    Where did you get the inspiration to start your business? 

There's a saying about how if you want something that doesn't exist, you should create it. So that's what I did! I had spent my career working on costume design for film and television with access to amazing fashion, yet when I started trying to shop more ethically I found it really difficult to find things that met with both my values and my aesthetic. I knew I wasn't alone in this struggle, so I decided to create the place I wanted to shop and it resulted in Bead & Reel.  

2.    Why did you want giving back to be a part of it? 

Giving back has always been an important part of every aspect of my life, so I always knew it would be an integral part of my business too. I want everything our customers purchase in our shop to make them feel truly good - not just because it was ethically manufactured, incorporates eco-friendly processes, and is animal-free, but also because it is directly contributing to the betterment of the world. 

3.    Was it easy for you to incorporate giving back? 

Definitely - it's one of the most fun parts of Bead & Reel. I specifically seek out brands that give back to include in our shop, and beyond that give back a portion of each sale to a different Charity of the Month. Perhaps the most difficult part is only getting to choose 12 different causes per year, because there are so many organizations I want to support!

4.    What is your biggest challenge with the giveback model/ double bottom line model

I don't find this model to be challenging, in fact I find it highly rewarding. 

5.    What opportunities have resulted from this giving business model that you think otherwise wouldn’t have happened? 

I think the most amazing thing about having a giving back model is the people it attracts. The most generous, wonderful people have gotten involved in Bead & Reel's projects and I don't think I would have had the joy of meeting and befriending them if it weren't for the giving back opportunities. 

6.    How do you measure the success of your business? 

Whenever I see positive product reviews, personal testimonials about how Bead & Reel has affected someone, or hear about the impact of our monthly Charity of the Month donation, I consider it a success. We are coming up on our 2-year anniversary and any small business making it past its first year is a huge success!

7.    What other companies/ people do you think are doing a great job? 

I admire so many companies and people! The ethical fashion community is full of such inspirations, and a few of my personal favorites are IMBY, BGreen, and Kate Black of Magnifeco. 


To indulge in a little online retail therapy and do-goodery, visit Bead & Reel here